100 M OFFERS

About This Book

In “$100M Offers,” Alex Hormozi provides a no-nonsense guide to creating irresistible offers that generate massive revenue. The book breaks down the art and science of offer creation, teaching entrepreneurs and business owners how to craft proposals so compelling that customers feel compelled to say yes. Drawing from his own experience of building multiple seven-figure businesses, Hormozi shares the frameworks and strategies that have made him one of the most successful entrepreneurs of his generation.

What Makes It Special:

• Value Equation Framework: Introduces the proven Value Equation that helps you design offers that deliver exceptional value: (Dream Outcome × Perceived Likelihood of Achievement) / (Time Delay × Effort & Sacrifice).
• Grand Slam Offer Strategy: Detailed methodology for creating offers that are so good people feel stupid saying no.
• Real Case Studies: Includes actual examples from Hormozi’s businesses and students who have generated millions using these strategies.
• Step-by-Step Process: Provides a clear, actionable blueprint that readers can follow to create their own irresistible offers.
• Psychology of Pricing: Explains how to use price anchoring, scarcity, and value stacking to make your offers more attractive.

This book is perfect for entrepreneurs, freelancers, coaches, consultants, and anyone looking to grow their business by creating offers that customers can’t refuse. It’s a practical, results-driven guide that cuts through the fluff and delivers actionable strategies.